You have a business/product/service/blog/something. You know who it's for. Here's the thing. You also have to tell them that it's for them.
Ecosystem thinkers see everything in context. They think about more than the bottom line to fully understand the context of each decision. What if we applied ecosystem thinking to our marketing?
Marketing is no longer about interrupting people with the message we've decided must be plopped down in front of them. Marketing is about leading people to make new choices, helping people connect with you and with people like them.
Getting a book published these days is a lot different than it used to be. With the rise of blogs and social media, before you release your book, you've got to build an audience.
If you're a solopreneur or entrepreneur, you might find yourself trying to answer this question. Which do you do first: launch your product or service, or build your audience through content marketing?
The act of creating art is a simultaneously selfish and selfless act. But the creating is only part of the story. What if that symphony is never heard, that painting is never seen, or that book is never read? There's a tribe out there waiting to experience your art, to be changed by what you have to offer.
You might say that the whole point of marketing is to take ideas + make them stick. If you agree, You must read Made to Stick. Or at least check out the highlights here.