Who Is It For? Tell Them

You have a business/product/service/blog/something. You know who it's for.

That means...You've carefully researched what's important to them, which social channels will help them find you, and a few other key items. To revert to marketing speak for a moment, this means that you've created buyer personas you can actually use. {If you haven't done that, here are 45 questions to help you create your buyer personas now.}

You've designed this something of yours to meet a problem(s) vital to their very existence. In other words, you know they'll care about it. Or you've already proven so because people love what you have to offer and they want more.

Here's the thing. You also have to tell them that it's for them.

 {Photo by  Dayne Topkin  on  Unsplash }

{Photo by Dayne Topkin on Unsplash}

@@Don't leave it up to your audience to figure out that your thing is for them, and why, and what it could do for them. Tell them. Repeatedly. In lots of different ways.@@

The more you leave up to your audience to figure it out on their own, the more you can be sure that they won't. They'll skip right on over to the person that makes it as easy as possible for them to see themselves in what you're offering, and see how what you have will help them.

So. Don't make them look too hard to find themselves in your content. Don't make them think too hard about how what you've got to offer can help them solve that problem they need to solve..now. {Just threw a little urgency in there for good measure. Urgency, timeliness, whatever you like to call it...it's helpful.}

Three ways to tell your people that your something is for them:

 

1} Create catchy little names for the people you're talking to.

Of course, this assumes you actually know who you're talking to.

Not in the, "yeah, yeah, yeah, I know who they are," kind of way. But in the sense that you've spent some time being purposeful and specific about who your stuff is made for. You've written it down. {Again, this means that you've created buyer personas you can actually use. If you haven't, do that first. Then come back here for the next level stuff.}

OK, now that we know who you're talking to. Here's an example of how catchy little names can work for you, and the people you're talking to.

Talking to parents? How about: Free Range, Helicopter, or Hipster?

 

2} Use those names in your content.

Write directly to your types on your blog, on your social media posts, in your lead magnets {PDFs and other stuff you offer in return for contact info...like the one at the bottom of this article}.

Wherever you're telling your story, incorporate those catchy little names you came up with.

I mean, literally, say things like: "the Free Range parents might do.... and my advice for the Helicopter parents is... "

 

3} Use fancy icons to represent your people types.

Icons are great. With the right icons, you can consistently represent them in each of your infographics, ebooks, etc., to tell your people in no uncertain terms whether this is for them. They're an opportunity to reinforce your brand's personality. And, by the way, our brains process images faster than they do words.

If you've got design skills, you can create them yourself. If you're ready to invest a little, you can hire a fabulous designer...or find one on Fiverr. You can even download icons for free or almost-free from sites like IconFinder or Icons8.

 

That's it! If it doesn't seem like your content is really working for you, maybe give this idea a try.

Once you tell the right people that what you've got is definitely for them, they'll be quicker to see themselves in what you're offering and how what you have will help them.

They won't have to look too hard to find themselves in your content. Or think too hard about how what you've got to offer can help them solve that problem they need to solve..now. 

That can only be a good thing, right? {Good thing, as in...more email sign-ups, more new customer calls, more prospects in the pipeline...more of the right people finding you and getting even more super awesome from the super awesome stuff you've got to give them.}