If you have a business, you have a dream client. No exceptions. And for many business owners, defining your dream client can feel like a bit of a daring thing to do. Here's how to do it. And why your business depends on it.
Hey. Who needs you? Of course you know *something* about who needs what you're putting out there. But knowing *something* isn't enough to give people that, "oh, you get me," feeling. To get there, you've gotta dig deep. You've got to find the holes in your knowledge, put yourself squarely in the hearts and minds of the people you want to reach. That's how you find where what's important to them intersects with what's valuable about you. Here are 45 questions to get you started. Yes, 45. It's important. So it's not easy.
Some people call them buyer personas. Some people don't call them anything. Whatever you call them, you need them. Your personas form the basis of your marketing and sales strategies...and...the most common pitfall in crafting personas?
You have a business/product/service/blog/something. You know who it's for. Here's the thing. You also have to tell them that it's for them.