Hashtags are not dead. Here’s how, in just a few minutes, you can do a bit of research and incorporate helpful hashtags into your social media marketing strategy.
With 2 billion monthly active users, and an algorithm that's killed organic reach, Facebook is making sure every brand wants to advertise to its users every day. Don't worry. You don't need a million dollars or an agency to own your Facebook advertising. Just some focus.
Ever wondered how to add a fancy click-to-tweet call-to-action to your blog content? Now you can, and it's super easy!
While everyone in b2b should understand the key differences, it’s especially important for solopreneurs learn to use LinkedIn personal + company pages well.
A lot of social media managers subscribe to a hard and fast rule. And a lot of social media managers don't subscribe to it. The rule is this: no brand shall ever post more than two times per day to Facebook. How are you supposed to decide how frequently to post, or be confident that your marketing consultant is boosting your brand with your Facebook strategy?
Creating a super awesome Facebook page for your band is not enough. You have to actually do stuff on it
There’s an endless sea of content out there. People share content to meet their own human needs. And they'll only pick your content to share if your band meets these four requirements. Even if your content that feeds their needs.
We find, we share, we find some more. Why? What motivates us to share? Sharing is human nature. But why? And what can this teach us about inspiring people to share our own messages?
Pinterest is not just a social media channel. It's a search engine. And it's incredibly powerful for marketing a wide range of brands that depend on growing and engaging a tribe -- especially authors, artists, musicians, and solopreneurs.
Imagine your marketing strategy as a hub-and-spokes model. Then imagine your blog as the hub. You're on your way to a robust social strategy. It's as simple as 1-2-3.