Don’t Do the HQ2 {How not to let rejection reshape your business}

Don’t Do the HQ2 {How not to let rejection reshape your business}

As Amazon made the rejection rounds last week, cities throughout the nation were taking to heart the things that made them not a fit for the fabled HQ2. Rejection is tough. Why is it so hard to take a rejection and keep on keepin' on? Here’s why it’s so hard, and what you can do about it.

Be more confident about your marketing choices. Really.

Be more confident about your marketing choices. Really.

The hardest part about marketing isn’t the doing. It’s the deciding. Being confident about what you’ve decided to do. Not being weighed down by this nagging worry that you’re not doing it right.

You can get to the bottom of these worries. And you can be more confident about your marketing choices. Really.

Why Don't People know what you do?

Why Don't People know what you do?

You've written all these words about what you do. Words all over the place -- your website, your emails, your blogs...You try to tell people in real life, too. -- at events, on the phone, even at home. You talk and talk and talk.

And still, people don't get it. What's with all these people? It's not them, my friends. It's you.

Here's what to do.

These Simple Steps Will Make You Master of Your Own Facebook Advertising

These Simple Steps Will Make You Master of Your Own Facebook Advertising

With 2 billion monthly active users, and an algorithm that's killed organic reach, Facebook is making sure every brand wants to advertise to its users every day. Don't worry. You don't need a million dollars or an agency to own your Facebook advertising. Just some focus.